Essence™ is both an essential money-saving machine and a work of art for commercial spaces, indoor or out. Ranging from 8 to 14 feet (2.4 to 4.3 meters) in diameter, Essence is the first Big Ass Fan that was developed to excel in both indoor and outdoor spaces. With its high-efficiency, sensorless direct drive motor, Essence provides the air movement needed in large commercial spaces. From lobbies, pavilions and music venues to seaside dining and open-air theatres, Essence brings the quiet, comforting power of air movement to any space. In fact, a single Essence does the work of more than 28 standard 52-inch (1.3 meters) ceiling fans at just one-seventh of the operating costs.